Who We Are


Bling was founded in 2005 by Rachel Hamilton. Rachel has over 20 years in retail experience. During her many experiences helping women find great staples to round out their wardrobes, she realized there was a niche that needed to be filled. Women were looking for easy “no brainer, ”  go to clothing and accessories. Her goal has always been to offer fun, unique, fashion forward styles at great prices. The boutique started by  offering mostly costume jewelry and accessories. As customer demand grew we began to offer apparel as well.

Our philosophy is simple. We offer the best of the best jewelry, accessories and clothing for a great value. Our customers come first. We constantly strive to cater to their needs so that we can give them a great shopping experience without draining their wallet.

Our Mission

Rachel is also dedicated to giving back. She is involved in numerous events that support local and national charities. The Karen Wellington Foundation is a charity that Bling holds close to our heart. Please go to Bling loves KWF on our site for more information.